Privacy Policy — NewUp
NewUp values the privacy and protection of personal data of its users, clients, and visitors. This Privacy Policy explains, in a clear and accessible way, how personal data is collected, used, stored, and protected, as well as the rights of data subjects, in compliance with the Brazilian General Data Protection Law (LGPD — Law No. 13,709/2018).
Overview
This Policy applies to the processing of personal data carried out by NewUp in the context of using its website, platform, and services. By using our services or browsing our digital environments, you agree to the terms described herein.
Personal data processed and forms of collection
NewUp may process personal data provided directly by the data subject or collected automatically during the use of its services, including:
- name;
- e-mail address;
- platform usage data;
- access records and technical information (logs).
Data is collected in a transparent way and limited to what is necessary for the purposes described in this Policy.
Use of personal data and purpose of processing
The personal data processed by NewUp is used to:
- enable the provision and operation of services;
- authenticate users and manage accounts;
- carry out operational communications;
- ensure the security of systems and prevent incidents;
- improve the user experience and quality of services;
- comply with legal or regulatory obligations.
Data sharing
NewUp does not sell personal data. Sharing may occur only when necessary for the provision of services, with technology suppliers and partners acting as data processors, or to comply with legal obligations and determinations of competent authorities.
Data retention periods
Personal data is stored for the duration of the relationship with the data subject and for the period necessary to comply with legal and regulatory obligations or for the regular exercise of rights. After this period, data is deleted or kept in a restricted manner, as permitted by applicable law.
Rights of personal data subjects
NewUp guarantees data subjects the rights provided for by the LGPD, including:
- confirmation of the existence of processing;
- access to personal data;
- correction of incomplete, inaccurate, or outdated data;
- request for anonymization, blocking, or deletion of unnecessary data;
- portability, when applicable;
- information about data sharing;
- revocation of consent, when applicable.
Requests may be sent to the channel indicated at the end of this Policy.
Security of personal data
NewUp adopts adequate technical and organizational measures to protect personal data against unauthorized access, loss, alteration, or improper disclosure, observing good information security practices and recognized market standards.
International data transfer
Personal data may be stored or processed outside Brazil due to the use of cloud infrastructure services. In such cases, NewUp adopts adequate safeguards to ensure protection levels compatible with applicable law.
Cookies
NewUp uses cookies and similar technologies to ensure the proper functioning of its website, improve the user experience, and support security measures. Users may configure their browser to refuse or remove cookies, aware that certain functionalities of the site may not work properly.
Updates to the Privacy Policy
This Privacy Policy may be updated periodically to reflect changes in services, legislation, or data processing practices. The most recent version will always be available on the NewUp website.
How to contact NewUp
For questions, requests, or to exercise rights related to personal data, the data subject may contact us through the following channel:
Change of control
In the event of corporate reorganization, merger, acquisition, or any form of change of control of NewUp, personal data may be transferred, always observing the provisions of this Policy and applicable law.